When our lifestyles are evolving at a rapid pace, our
branding and promotional techniques cannot just lag behind. No doubt, many
conventional media are still effective today, yet they are being used in
innovative manner to grab the attention of dynamic modern man. When several
products find their way straight to mainstream print and electronic media, many
offers are reinforced better by peripheral means like car vinyl bumper stickers
and window decals. After all, jam packed traffic is the most common sight of a
metropolitan.
Advancement in print technology has opened a new
arena of advertising. Custom designed vinyl stickers are being installed almost everywhere for brand promotions –
vehicles being no exception. Full color prints and startling designs have
enormously increased the demand of vinyl banners and decals lately. With runny
traffic occupying roads twenty-four hours a day, car vinyl bumper stickers and
window decals make the most looked-at sights at present.
Marketing and advertising is all about making
maximum people get to know your brand. With a car vinyl bumper sticker once
installed, one can transform one’s vehicle into a running advertising tool with
every passerby eyeing the sticker consciously or unconsciously. These stickers,
if not good for introducing company’s offers to the customers, do a good job in
reinforcing them along with parallel campaigns.
Many people question the durability of car vinyl
bumper stickers. After all, one does not want a torn or partially glued sticker
hanging off one’s car bumper. Vinyl itself is a tough and weather resistant
material that comes with a lustrous protective coating. Custom designed vinyl stickers and banners
are very long lasting and normally one does not need to get them re-printed
unless one wants to make some innovations in the print. Vinyl stickers have
acrylic adhesive glue on their back surface that affixes them on the given
surface. These adhesives come in varying degree of toughness. Many good quality
stickers have a permanent adhesive that lasts very long and is resistant to
wear and tear by weather. Toughness and durability of vinyl stickers make them
ideal for permanent or long term use.
Applying car vinyl bumper stickers is not a rocket science;
neither does it require a professional to do the job. Anyone can install a
bumper sticker with a little concentration. Before applying the sticker, one
has to make sure the bumper is clean and dry. Dirt, dust and debris on the
surface can reduce the adhesive capacity of the sticker and the sticker will
not be applied smoothly. A clean, well painted and polished surface is ideal
for a vinyl sticker. Secondly, before exposing the adhesive side of the sticker,
one must carefully map its position on the surface where it has to be applied. Ideally,
you may mark the spot on the bumper so that it does not get stuck out of place.
Generally, vinyl stickers are meant to be
permanently installed. It does not, however mean that once installed, your car
vinyl bumper stickers have become a permanent feature if your vehicle. If you
want to replace the sticker a few years down the road, you certainly can do it.
Though removing a vinyl sticker is not easy, one can do it with a little
patience and technical knowhow. Best way to remove a vinyl sticker from car
bumper without damaging its paint is to use a blow dryer. Heating and drying
the sticker gradually will loosen the bonds of the adhesive glue and one can
peel the sticker off with hands or a plastic spatula. If it leaves behind some
residue, use dryer again to peel it off the surface. One can also rub the
surface clean with some alcohol.
Like every other promotional material, car vinyl bumper stickers need to be creatively
designed. Always remember this medium is a good reinforcement tool, not an
information rich medium. You cannot make your car bumper look like your
corporate brochure. A bumper sticker is a short and eye catchy yet tiny window
to your product or service. It could be as short as your logo or at the maximum
a small phrase or a sentence that reflects your corporate identity.